Intershop Documentation Center

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Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

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Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Online Marketing Management: Concepts
Promotions and Campaigns
Promotion Priorities

Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

Promotion Priorities

An item or an order may trigger more than one promotion at the same time. In this case, a ranking mechanism determines in which order promotions will apply. The promotion rank also determines which promotion's dynamic message will be shown on the basket page, if there is more than one promotion that meets the requirements for display.

The promotion priority is only considered if promotions of the same type would otherwise be ranked equally.

A promotion has either the default priority (depending on the promotion type) or a user-defined one.

The higher the value you enter in the Specify Priority field, the higher is the promotion's priority. A value of 0 is considered the lowest priority.

The following table shows the default priorities for the different promotions types, sorted from highest to lowest:

Table 1. Default Promotion Ranks
Rank Value	Promotion Type
1,100	Cashback Redemption
1,000	Item Target Price
900	Item Percentage Off
800	Item Value Off
700	Shipping Target Price
600	Shipping Percentage Off
500	Shipping Value Off
400	Order Percentage Off
300	Order Value Off
200	Free Gift
100	Hidden Gift

Tip: The default priority values for the different promotion types can be configured in the promotion preferences for the management context, see Managing Promotion Preferences at Channel Level.