Intershop Documentation Center

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Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

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Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Online Marketing Management: Concepts
Affiliate Partners

Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

Affiliate Partners

Affiliate partner integration provides a powerful, yet easy to handle mechanism to register users who enter the sales channel storefront via an affiliate partner site. Besides managing affiliate partners, sales channel administrators can also define time-limited partner programs conducted by affiliate partners, which enables an even more fine-grained classification of users.

For each affiliate partner and affiliate partner program, the system generates a special URL which can then be distributed to affiliate partner sites. On the basis of these URLs, users entering the sales channel storefront via an affiliate partner site are automatically assigned to a customer segment. Via their assignment to customer segments, affiliate partners and affiliate partner programs can be the target of promotions and discounts.

For each affiliate partner and each affiliate partner program, the system keeps an access statistics which sales channel administrators can view in Intershop Commerce Management. The statistics includes:

Total revenue
Total of orders
Number of registered users
Number of generated storefront hits (sessions).