Intershop Documentation Center

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Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

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Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Online Marketing Management: Concepts
Search Engine Optimization
SEO-Specific Tags

Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

SEO-Specific Tags

Product pages and catalog pages of sales channels include specific title and meta tags that optimize Intershop Commerce Management-based storefront pages for web search engines. The title and meta tag information (page title, meta description and meta keywords) is stored as attributes with products, catalogs and categories. For details, see SEO Meta Tag Attributes.

If required, Intershop Commerce Management can add specific noindex and nofollow tags to storefront pages. These tags prevent search engine robots from indexing pages and from following links on them, respectively. These tags can be set for product pages and category pages as part of catalog/product management, and for page variants as part of content management. Be aware that selecting this option for page variants overrides any settings made for products or categories.

For details about managing SEO-specific attributes for products and categories, see Managing SEO Attributes for Product Pages and Managing SEO Features for Catalogs and Categories.

For details about setting noindex and nofollow for page variants, see Setting Page Variant SEO Options.