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Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

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Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Online Marketing Management: Concepts
Search Engine Optimization
Google Tag Manager

Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

Google Tag Manager

Google Tag Manager is a tool to manage web page tags, including code snippets for conversion tracking, site analytics and others. Usually, the tags maintained with Google Tag Manager are to be included manually in the intended web pages. Intershop Commerce Management integrates Google Tag Manager using a dedicated service, which does this job.

For general information about Google Tag Manager, refer to Google Tag Manager website.

For details about setting up Google Tag Manager with Intershop Commerce Management, see Using Google Tag Manager Service.