Customer Management: Concepts
This page serves as an overview for the topic. Available concepts for this topic can be found here:
- Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
- Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
- Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
- Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
- Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
- Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. The chapter also covers customer import and export tasks.
- Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.