Customer Types

Customers represent the buyers or "contracting parties" of the sales (or partner) organization. Intershop Commerce Management distinguishes two customer types:

  • Individual customer

    Indicates that the customer represents an individual buyer or a household in a B2C scenario. An individual customer is assigned exactly to one user, which cannot be managed individually.

  • Business customer

    Indicates that the customer represents a corporate buyer, i.e., a company or an organization, in a B2B scenario. Several users can be assigned to a business customer and can be managed in Intershop Commerce Management.

Depending on the actual application setup, Intershop Commerce Management's features can differ according to the customer type. For example, it can display either gross prices or net prices, provide additional profile information, hide certain functionality, etc.