Viewing A/B Test Results

The Summary tab shows the most important test results at a glance and provides detailed breakdowns of all different consumer activities that the system tracks.

To view test results:

  1. Select the management context from the context selection box, then select Marketing | A/B Tests.
    This displays the A/B Tests manager.
  2. Click the name of an A/B test to open the details view.
    This displays the A/B test details view showing the Target Groups tab.
  3. Change to the Summary tab.
    The tab shows the A/B test result summary.
  4. Expand the section(s) you want to view.
    Clicking a section title expands the corresponding section and displays detailed statistics. In addition to the Overview, the following sections are available:
    • Total Values

    • Conversion

    • Average Values

  5. Optionally, click Apply to Live System.
    This opens a dialog for publishing the content assignments of a test group to the live shop. Clicking Back to List returns you to the A/B test list view.