Viewing A/B Test Results
To view test results:
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Select the management context from the context selection box, then select Marketing | A/B Tests.
This displays the A/B Tests manager.
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Click the name of an A/B test to open the details view.
This displays the A/B test details view showing the Target Groups tab.
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Change to the Summary tab.
The tab shows the A/B test result summary.
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Expand the section(s) you want to view.
Clicking a section title expands the corresponding section and displays detailed statistics. In addition to the Overview, the following sections are available:
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Total Values
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Conversion
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Average Values
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Optionally, click Apply to Live System.
This opens a dialog for publishing the content assignments of a test group to the live shop. Clicking Back to List returns you to the A/B test list view.