Managing Test Groups

To manage test groups for an A/B test:
  1. Select the management context from the context selection box, then select Marketing | A/B Tests.
    This displays the A/B Test manager.
  2. Click the name of an A/B test to open the details view.
    This displays the A/B test details view showing the Target Groups tab.
  3. Change to the Test Groups tab.
    All test groups are displayed. Here you can either create a new test group or edit existing groups. When creating a test, two default test groups are defined automatically by the system (a control group and a test group), with 50% of the overall target group assigned to each. For more details on the proportional group size refer to Working with A/B Tests.

    Clicking on one of the groups opens the group's detail page. Here you can adjust Name, Description and the % of target group.

    Furthermore target URLs can be defined. At least one valid target URL is required to track click events. Every click on a component under this URL that is assigned to the A/B test is then counted. If no URL is defined, no click events will be counted.

  4. To define a new test group, click New.
    Specify a name and a description.
  5. Click Apply to save the changes.
Note: You can manually modify the proportional assignment of target group members to the control group. The proportional assignments for all other test groups will be adjusted automatically (see Working with A/B Tests).