Intershop Documentation Center

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Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

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Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
A/B Tests Management
Managing Test Groups

Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

Managing Test Groups

To manage test groups for an A/B test:

Select the management context from the context selection box, then select Marketing | A/B Tests.
This displays the A/B Tests manager.
Click the name of an A/B test to open the details view.
This displays the A/B test details view showing the Target Groups tab.
Change to the Test Groups tab.
All test groups are displayed. Here you can either create a new test group or edit existing groups. When creating a test, two default test groups are defined automatically by the system (a control group and a test group), with 50% of the overall target group assigned to each. For more details on the proportional group size, refer to Working with A/B Tests.
Clicking on one of the groups opens the group's detail page. Here you can adjust Name, Description and the % of target group.
Furthermore target URLs can be defined. At least one valid target URL is required to track click events. Every click on a component under this URL that is assigned to the A/B test is then counted. If no URL is defined, no click events will be counted.
To define a new test group, click New.
Specify a name and a description.
Click Apply to save the changes.

Note: You can manually modify the proportional assignment of target group members to the control group. The proportional assignments for all other test groups will be adjusted automatically (see Working with A/B Tests).