Managing the Target Group

You may restrict the test to certain customers by adding them to the test's target group. Customers are added to the target group implicitly by assigning customer segments or affiliate partners to the target group.

To assign customer segments or affiliates to the target group:

  1. Select the management context from the context selection box, then select Marketing | A/B Tests.
    This displays the A/B Test manager.
  2. Click the name of an A/B test to open the details view.
    This displays the A/B test details view showing the Target Groups tab. This tab lists the already assigned customer segments and affiliate partners.
  3. Click Assign.
    A list of available customer segments and affiliate partners, respectively, is displayed. Items already assigned to the target group have their checkbox selected.
  4. Select the checkbox next to the item you wish to assign to the target group, then click Assign.
    The item is assigned and all customers belonging to the group are added to the target group.
Note: In order to be able to assign customer segments as a target group, at least one segmentation service must be configured for the sales channel, see Customer Segments.