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Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

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Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.
Application Management: Concepts
Application Branding

Introduction
This section provides an overview of basic concepts and architectural features used in Intershop Commerce Management.
Catalogs and Products
This section introduces catalog and product concepts and outlines administrative tasks related to repository management, catalog management, and import & export.
Content Management
This section covers tasks related to creating, managing and sharing master pages, components and other assets that are subject to content management.
Online Marketing
This section introduces online marketing concepts and outlines administrative tasks related to managing promotions and discounts, coupons and gift certificates, affiliate partners and partner programs, and short links.
Orders and Fulfillment
This section introduces the order process and outlines administrative tasks related to managing orders, including order status handling and order export, as well as managing shipping methods and payment methods.
Customer Management
This section outlines concepts and administrative tasks related to managing customer profiles and customer segments. It also covers customer import and export tasks.
Operation and Maintenance
This section gives an overview of typical activities in the context of managing the organization, channels, applications, partners, services and mass-data business operations.

Application Branding

The sales channel storefront can be customized individually for each sales channel storefront application. This kind of customization pertains to brand information, such as logos, colors and other settings responsible for the look and feel of the storefront.

Branding is enabled by so-called branding packages. Branding packages are archives containing all resources necessary to customize the look-and-feel of the storefront application, such as images and style sheets. Branding packages are first uploaded. To become effective, they then need to be installed relative to a locale. For each storefront application, multiple branding packages can be uploaded, but only one branding package can be installed per locale. On the other hand, it is possible to use one and the same branding package for different locales.

For details about application branding, see Application Branding Management.