Defining Campaign Targets

To define campaign targets:
  1. Select the channel from the context selection box, then select Marketing | Campaigns.
    This opens the campaigns manager displaying a list of all campaigns for the current channel.
  2. Click the name of the campaign you wish to edit.
    The campaign details view is displayed.
  3. Select the Target Group tab.
    The tab shows all customer segments and affiliates currently assigned to the promotion.
  4. Click Assign in one of the two target group member categories.
    A list of objects belonging to the category along with checkboxes is displayed. The list of customer segments contains pre-defined segments (e.g., all registered customers, or all new customers) and any user-defined segments.

    The list of affiliate partners contains all partners that have been defined for the management context.
  5. Select the checkbox next to the object you want to add to the target group of the campaign, then click OK.
    Note: In order to be able to assign customer segments as a target group, at least one segmentation service must be configured for the sales channel, see Customer Segments.