Landing Pages

Generally, landing pages are pages that appear when potential customers click an advertisement or a search-engine result link. A landing page will usually display content that is logically related to the content of the originating web site.

With Intershop Commerce Management, landing pages are used to test a variety of particular "entry pages" to the storefront. In combination with a dedicated service provided by Intershop Online Marketing, this helps you to evaluate the user acceptance of specific content elements, layouts etc.

Landing pages are static HTML pages that link to your storefront. Using an according URL rewrite rule, you can publish search-engine-friendly URLs for your landing pages. Intershop Online Marketing can, when contracted accordingly, track and evaluate the traffic generated through these pages.

For more details about managing landing pages, see Landing Page Management.